Presidential Diamond Executive
Those who remember attending Deni Robinson’s weekly luncheons in Tom’s accounting office tend to forget that, when those began, she was a lifetime Bronze paid at Director 300.
“We would go to the store and buy a big sub sandwich and some tangerines, then we’d invite people to an executive luncheon to hear about a breakthrough technology,” Deni says.
Deni’s aim was to reach people, and it was so engrained in her that when someone told her they couldn’t make it on a Tuesday, she blurted out, “Well, I do them on Wednesdays too!” Then she had to quickly check with Tom about using his conference room on Wednesday.
If someone said they lived too far away, Deni would say, “I’ll come to you.”
It didn’t matter what the obstacle was; Deni would meet with people whenever (and wherever) she could. Before long, she was holding meetings on Monday nights; over lunch on Tuesdays, Wednesdays, and Thursdays; and on Thursday nights. Then, those Deni brought in started doing lunch meetings of their own, all over town.
After a little more than a year, the need for Deni’s luncheons was swallowed up in the needs of a growing, thriving organization whose leader had just become a Triple Diamond.
Her rise was fast, and the secret to it lies partially in one detail that that is often overlooked thanks to nostalgia and Deni’s current success: sometimes no one would show up to the luncheons. “We ate more sub sandwiches in those days than we could count!” Deni smiles.
Whether they had 10 or 20 people or just one or two, Deni still held the meeting. “I could be at home making a phone call, or I could talk to that one person, face to face, right then and there,” she asserts.
Deni will tell you that while the lunch meetings helped her grow her business, the real success was in the consistency. “People knew we were having the meeting whether they showed up or not,” she explains. It’s a mindset that has catapulted Deni to where she is now,
and it’s what keeps her growing. She’ll work her ASEA business regardless of who’s with her or who isn’t.
So when she wasn’t talking breakthroughs over sandwiches, she was talking breakthroughs over the phone. “I knew there were people in my own backyard who needed to know about it, and there were people in other states who needed to know as well,” she explains.
Because Deni was thinking global and building local—a mantra she trains her team to embrace—her organization has grown into a multinational enterprise, and Spokane is now a major hub of ASEA leadership.
And it all started with one person stepping out and leading at a time when she had no guarantee that ASEA would become the global front-runner it is today or that she would make the incredible income she’s now seeing. “Being a leader means you go first,” Deni says. “You’re out front. If you want to grow, be the leader people are looking for.