Deni Robinson is a believer in having what she calls big, audacious goals. She was taught from a young age that she could be anything she wanted to be if she worked hard enough. She implemented that when she first started network marketing to put her husband, Tom, through college.
Now one of ASEA’s top associates, Deni says her business is about fun and friendships, but it also takes big goals and being organized.
From day one, Deni kept a planner. “I knew how many people I had talked to, how many were enrolling each week, not just personally but in my group, on both legs,” she remembers. “I tried to grow my business every week by 10%”—a growth rate that becomes impossible with large organizations, but the goal is what helped her grow. “I knew how many people I needed, and I knew it would only come by my own efforts.”
Deni is also a believer in having a system. “It’s important what you, do but it’s more important what you duplicate,” she explains. “It’s important that the entire team speaks the same language and uses the same tools.” Deni’s team works together to ensure that new enrollees have access to their proven system.
And of course, there’s the follow-up. “Two of my biggest leaders were ones I had to follow up with,” she says. “One took a year and a half; the other took two and half years.” What Deni didn’t do during that time was sit and wish they would join her business. She just kept building and would check back with them periodically.
The growth she achieved during that time helped turn those nos into yesses.
“Become the person you’re hoping to find,” Deni asserts, “and you’ll attract them further down the road.”